But there is a pretty cool new branding initiative that I really like and would like to talk about quickly. Its called "Alberta Brand", highlighting the many things Alberta has to offer to to both individuals and businesses. Ultimately the M.O. to the initiative is;
- attract investment, tourism, and workers to the province;
- market Alberta’s programs and services;
- develop a positive, meaningful image of Alberta; and
- increase awareness of Alberta as a great place to live, work, play and invest
Anyways, a good deal of work was done from a marketing research and brand development standpoint and it shows. The brand is polished and really has what it takes to meet the goals I mentioned above, highlighting the value of doing the homework and committing to the image you or your organization wants to convey.
They've even posted summaries of the research and rationale behind the details of the brand. For any marketing geeks out there, or anyone else who just might be interested in things to do in our beautiful province, definitely check it out!
'Til next time!
